Which major outdoor clothing brand positioned itself with a geographical feature as its logo and name, emphasizing exploration and environmental conservation?

Brand positioning strategies often take inspiration from geographical elements to create unique identities in the market. Some of the world's most successful companies have cleverly incorporated location-based themes into their brand stories, connecting with consumers through regional pride or exotic appeal. Test your knowledge about how geography influences brand positioning in this challenging trivia question!

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The North Face (named after the most challenging side of a mountain)
Columbia (named after the Columbia River, but uses a different logo)
Patagonia (named after the region but uses a mountain skyline, not the region itself as the logo)
Eddie Bauer (named after its founder, not a geographical feature)