Which celebrity holds the record for the largest single-product endorsement deal in history, signing a lifetime contract with Nike reportedly worth over $1 billion?

Celebrity endorsements have become a cornerstone of modern marketing, with brands paying astronomical sums to associate their products with famous personalities. These partnerships can transform brand perception overnight and reach audiences in ways traditional advertising cannot. Test your knowledge about some of the most lucrative and influential celebrity endorsement deals that have shaped consumer culture and brand identities in recent decades.

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LeBron James
Michael Jordan
Cristiano Ronaldo
Serena Williams