Which company is widely credited with pioneering the modern SaaS (Software as a Service) subscription model that influenced today's subscription economy?

The subscription business model has revolutionized how companies generate revenue across industries. From software to consumer goods, subscription models offer predictable revenue streams and opportunities to build lasting customer relationships. But do you know which company pioneered the modern subscription economy that inspired thousands of businesses to shift from traditional one-time purchase models to recurring revenue strategies?

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Salesforce.com (founded 1999)
Netflix (pivoted to subscriptions in 1999)
Amazon Prime (launched in 2005)
Adobe (shifted to Creative Cloud in 2013)