Which of these scientific retail innovations was first to use microencapsulation technology to create 'scratch and sniff' samples, revolutionizing fragrance marketing in the 1970s?

In the competitive world of science retail, breakthrough products often emerge from extensive R&D before becoming household names. These innovations can transform entire categories and change how consumers interact with scientific products. This trivia question explores a significant scientific retail innovation that revolutionized its market through clever application of scientific principles and consumer-focused design. Test your knowledge about which groundbreaking product truly disrupted its category through scientific innovation.

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