Which innovative brand positioning strategy did The Roundabout Theatre Company implement in 2005 that revolutionized Broadway audience development?

The performing arts industry has evolved significantly in how it positions productions to audiences. Broadway shows, in particular, have undergone fascinating transformations in their brand positioning strategies over the decades. This trivia question explores how one major Broadway production company strategically repositioned itself to capture a broader audience demographic while maintaining artistic integrity. Test your knowledge of how performing arts organizations adapt their brand positioning in a competitive entertainment landscape!

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The 'Broadway Under 35' program offering steeply discounted tickets to younger audiences through a membership model
The 'Standing Room Only' campaign positioning all their shows as must-see limited engagements
The 'Broadway For All' initiative focusing exclusively on productions with diverse casting
The 'Classics Reimagined' strategy presenting only modernized versions of traditional plays