Which famous film tagline was created after the marketing team completely changed direction when test audiences found the original campaign too frightening for a summer release?

Film taglines are mini-masterpieces of product marketing that can make or break a movie's identity. These concise phrases are carefully crafted to capture the essence of a film while enticing audiences to theaters. Behind each iconic tagline is a strategic marketing decision that helps position the film in the marketplace and differentiate it from competitors. Test your knowledge about the product marketing brilliance behind some of Hollywood's most memorable movie taglines!

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"In space no one can hear you scream." (Alien, 1979)
"Just when you thought it was safe to go back in the water..." (Jaws 2, 1978)
"Be afraid. Be very afraid." (The Fly, 1986)
"The park is open." (Jurassic World, 2015)