Which company created the first widely recognized customer loyalty program in the United States, introducing 'trading stamps' that customers could collect and redeem for merchandise?

Before digital points and mobile apps, loyalty programs had fascinating historical beginnings. These early customer retention strategies shaped how businesses built relationships with repeat customers and influenced modern loyalty marketing. Test your knowledge about the surprising origins of customer loyalty initiatives throughout history!

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S&H Green Stamps (Sperry & Hutchinson), launched in 1896
American Express Membership Rewards, launched in 1891
Coca-Cola Bottle Cap Points, launched in 1887
Montgomery Ward Reward Coupons, launched in 1902