Which Broadway musical holds the record for the most lucrative product endorsement deal, partnering with a major fashion brand for a reported $8.5 million campaign in 2019?

In the competitive world of performing arts, product endorsements have become a significant revenue stream for productions and performers alike. From Broadway shows partnering with luxury brands to individual performers becoming the face of consumer products, these strategic endorsements can dramatically impact both the performing arts industry and the brands they represent. Test your knowledge about this fascinating intersection of art and commerce!

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Hamilton
Moulin Rouge! The Musical
Wicked
The Lion King