Which luxury brand created an entire retail storytelling strategy around preserving the ancient Japanese art of 'Kintsugi' (golden joinery) in their 2022 flagship stores?

Traditional crafts and cultural practices are increasingly becoming central to retail brand storytelling. Many brands are embracing their cultural roots or collaborating with traditional artisans to create authentic narratives that resonate with consumers seeking meaningful connections and heritage. Test your knowledge about how major brands have incorporated cultural traditions into their visual merchandising and storytelling approaches.

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Hermès
Louis Vuitton
Gucci
Chanel