Which famous architecture firm underwent a controversial logo redesign in 2013, replacing their distinctive 3D cube logo with a simple wordmark that many critics claimed diminished their visual identity?

In the competitive world of architecture, a firm's visual identity often becomes as recognizable as their built projects. This trivia question explores how architectural brand strategies have evolved over time, particularly focusing on one of the world's most renowned architecture firms and a surprising pivot in their visual identity. Test your knowledge about the intersection of architecture, brand strategy, and visual storytelling!

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• Foster + Partners
• SOM (Skidmore, Owings & Merrill)
• Zaha Hadid Architects
• Gensler

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