Which struggling fast food chain underwent a complete brand identity transformation in the 2010s, changing everything from their mascot to store design, resulting in a 60% increase in millennial customers?

Brand identity is crucial in pop culture, with companies often reinventing themselves to stay relevant or recover from PR disasters. Some rebrands become legendary success stories while others flop spectacularly. This trivia question tests your knowledge of a famous pop culture brand transformation that changed everything for a struggling company. Think you know your brand evolution history?

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McDonald's 'I'm Lovin' It' campaign with Justin Timberlake
KFC's return to Colonel Sanders with rotating celebrity portrayal strategy
Burger King's 'Have It Your Way' modernization with the flame-grilled focus
Wendy's social media transformation with the sassy Twitter persona