Which celebrity was the first to sign a $1 billion+ long-term endorsement deal with a brand, setting a new precedent in influencer marketing?

The world of pop culture has been transformed by influencer marketing, with celebrities and social media stars commanding massive deals for brand endorsements. As the line between entertainment and advertising continues to blur, major companies have invested unprecedented amounts in partnering with influential personalities. This trivia question explores a landmark moment in influencer marketing history that changed how brands approach celebrity partnerships in the digital age.

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Michael Jordan with Nike (2003)
LeBron James with Nike (2015)
Kylie Jenner with Coty (2019)
Taylor Swift with Apple Music (2016)