Which transportation company pioneered the 'surprise and delight' marketing approach with their 2010 'Flashmob' campaign that unexpectedly rewarded random passengers and went viral with over 20 million views?

The transportation industry has created some of the most memorable and innovative advertising campaigns over the decades. From airlines to automotive companies, these campaigns have shaped consumer perceptions and buying habits. This trivia question focuses on a groundbreaking advertising approach that revolutionized how a major transportation company marketed itself. Test your knowledge of transportation marketing history!

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Southwest Airlines with their impromptu airport dance performances
WestJet with their Christmas Miracle campaign where passengers' gift wishes were fulfilled upon arrival
Virgin Atlantic with their in-flight spontaneous celebrity appearances
Amtrak with their cross-country surprise concert series