Which major beverage brand lost an estimated $30 million after a packaging redesign in 2009, forcing them to revert to their original design within just 2 months?

In the competitive retail landscape, packaging design serves as the silent salesperson on the shelf. Major brands occasionally take significant risks by completely overhauling their iconic packaging. While some redesigns lead to remarkable success stories, others have resulted in consumer backlash and immediate reversals. This trivia explores one of the most notorious packaging redesign failures in retail history that severely impacted both brand perception and sales figures.

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Tropicana (PepsiCo)
Gatorade (PepsiCo)
Coca-Cola Classic
Snapple (Keurig Dr Pepper)