Which retailer pioneered the nightclub-like shopping experience with signature scents, dim lighting, and models at store entrances that dominated teen mall culture in the 2000s?

In the early 2000s, one retail brand revolutionized teen shopping culture by creating an immersive in-store experience that became a cultural phenomenon. With distinctive scents pumped through ventilation systems, dimly lit interiors, loud trending music, and models/staff greeting shoppers at entrances, this retailer created a nightclub-like shopping experience that dominated mall culture for over a decade. Test your knowledge of this iconic retail trend that shaped a generation's shopping habits!

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Abercrombie & Fitch
American Eagle Outfitters
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Hollister Co.