Which sports brand first implemented widespread use of "magic mirrors" (AR fitting technology) that allows customers to virtually try on apparel without changing clothes?

Test your knowledge about innovative visual storytelling techniques in the sports retail industry! The most successful sports brands don't just sell products—they create immersive retail experiences through strategic visual merchandising. From flagship store designs to interactive displays that let customers virtually try products, visual storytelling has transformed how sports retailers connect with consumers. How well do you know which brand pioneered one of the most revolutionary in-store technologies?

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Nike, with their Nike Pro Studios technology in 2016
Adidas, with their Virtual Fitting Experience in 2015
Under Armour, with their Connected Fitting Room system in 2017
Puma, with their Try-On Tech mirrors in 2018