Which movie franchise holds the Guinness World Record for 'Most successful film merchandising franchise' with over $32 billion in retail sales?

In the film industry, merchandise and retail promotions can contribute significantly to a movie's overall revenue - sometimes even exceeding box office earnings! Studios carefully plan retail strategies to maximize a film's commercial potential through partnerships, exclusive products, and innovative marketing campaigns. Test your knowledge about how Hollywood turns blockbuster moments into retail gold!

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