Which retail design innovation, first widely implemented in the 1940s, fundamentally changed shopping behavior by requiring customers to navigate through the entire store?

In the world of retail, store layout and design can make or break the customer experience. One revolutionary design concept fundamentally changed how consumers shop and remains influential decades later. Test your knowledge of this game-changing retail innovation that transformed the shopping journey and influenced countless stores worldwide.

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• The IKEA maze layout (one-way path through showrooms)
• The Gruen transfer (centrally located escalators forcing shoppers through multiple departments)
• The supermarket grid pattern (parallel aisles with checkout at front)
• The Sylvan Goldman shopping cart and corresponding store layout

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