Which global retailer launched the award-winning 'Festival Stories' campaign that created immersive in-store experiences based on cultural celebrations from five continents?

Cultural traditions play a significant role in how products are marketed around the world. Smart retailers understand that incorporating cultural elements into their marketing strategies can create powerful emotional connections with consumers. This poll tests your knowledge about how global brands have successfully integrated cultural traditions into their experiential marketing approaches, creating memorable campaigns that respect and celebrate heritage.

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