Which major sports brand first introduced the 'drawbridge box' packaging design that opens from the side rather than the top, reducing cardboard use by 30% while improving the unboxing experience?

The sporting goods industry has seen remarkable packaging innovations in recent years, particularly in athletic footwear. Brands are constantly competing to create more sustainable, interactive, and consumer-friendly packaging solutions. This poll tests your knowledge about a groundbreaking packaging innovation that changed how premium athletic shoes are presented and preserved.

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Nike with their 'One Box' system in 2016
Adidas with their 'EcoUnbox' design in 2017
Under Armour with their 'Performance Pack' in 2015
New Balance with their 'GreenStep' packaging in 2018