Which gaming company pioneered the use of an elaborate Alternate Reality Game (ARG) as a marketing campaign for their 2007 first-person shooter title?

The gaming industry has pioneered some of the most innovative marketing campaigns in history, transforming product launches into cultural events. From viral ARGs (Alternate Reality Games) to immersive experiences that blur the line between virtual and reality, these campaigns have redefined brand storytelling in the digital age. Test your knowledge about one of gaming's most memorable marketing strategies that changed how games are promoted forever.

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Microsoft/Bungie with the 'I Love Bees' ARG for Halo 2
Valve with the 'Portal: Still Alive' ARG for Portal 2
2K Games with the 'Something in the Sea' ARG for BioShock 2
Activision with the 'Find Makarov' ARG for Call of Duty: Modern Warfare 2