Which failed product launch in the 1980s is considered one of the greatest marketing blunders in business history, where a company changed its flagship product's formula despite successful market position?

Even the most successful companies sometimes make catastrophic product decisions. This trivia tests your knowledge about one of the most infamous product launches in business history - a case study that's now taught in business schools worldwide as an example of how market research, brand strategy, and consumer psychology intersect. Can you identify this legendary product failure that cost its company nearly $200 million?

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• New Coke (1985)
• Apple Lisa (1983)
• Ford Edsel (1958)
• Microsoft Bob (1995)

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