Which pricing strategy was primarily used to market the world's most expensive watch ever sold at auction (Patek Philippe Grandmaster Chime, sold for $31.19 million in 2019)?

The Guinness World Records organization has been documenting extraordinary achievements since 1955. Behind many of these record-breaking feats are fascinating business stories, marketing strategies, and product launches that changed industries. This trivia focuses on the pricing strategies behind some of the world's most expensive record-breaking products. Test your knowledge of the premium pricing approaches used to market these exceptional items!

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