Which religious publishing house famously rebranded in 2002 with the 'Inspired Living' campaign that included a distinctive olive branch logo and ultimately increased their market share by 40%?

Religious products and publications represent a significant market segment worth billions globally. From books and worship materials to religious artifacts and educational resources, faith-based retail has unique branding challenges and opportunities. This poll explores how one major religious publisher created a revolutionary branding strategy that transformed their market presence and influenced an entire industry.

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Zondervan Publishing
Shambhala Publications
Thomas Nelson Publishers
Ignatius Press