Which major sports brand pioneered the first interactive 'virtual fitting room' technology that allowed customers to try on athletic gear without physically changing clothes?

Test your knowledge of cutting-edge retail innovations in the sports industry! Major sporting goods companies are constantly developing new ways to enhance customer experiences and drive sales. This question focuses on a revolutionary retail concept that changed how customers interact with products before purchase. How well do you know the technological retail innovations that have transformed the sports equipment and apparel shopping experience?

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Nike with their 'Nike Fit' AR technology
Adidas with their 'MiCoach Smart Fit' system
Under Armour with their 'UA Connected Fitting' platform
Puma with their 'Puma Fit ID' virtual mirrors