Which architectural project coined the term 'The Bilbao Effect,' referring to when a single iconic building transforms a city's economy and global image through strategic marketing?

The way architectural projects are marketed can transform not just buildings, but entire cities and their economic fortunes. This poll explores one of the most significant marketing phenomena in modern architecture - how a single building's strategic positioning created a template for architectural marketing that continues to influence the industry today.

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Guggenheim Museum Bilbao by Frank Gehry
CCTV Headquarters by Rem Koolhaas
Sydney Opera House by Jørn Utzon
Burj Khalifa by Adrian Smith