Which celebrity pioneered the use of AR 'virtual try-on' technology in their beauty brand's retail strategy, significantly reducing product return rates and setting a new standard for cosmetic e-commerce?

Celebrities have increasingly moved beyond endorsements to directly influence retail innovation and strategy. Their entrance into the retail space has created new business models, marketing approaches, and customer experiences. This trivia tests your knowledge of how famous personalities have changed the retail landscape through technological innovation and business transformation.

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Rihanna with Fenty Beauty's AR shade matcher
Kylie Jenner with Kylie Cosmetics' virtual makeup studio
Lady Gaga with Haus Laboratories' digital skin analyzer
Selena Gomez with Rare Beauty's personalized AI consultant