Which 1999 film pioneered viral marketing by creating a fake documentary website that many viewers believed was real, helping it earn nearly $250 million on a $60,000 budget?

The film industry spends billions on marketing campaigns to ensure movies reach their target audiences. From viral stunts to clever promotional partnerships, studios employ various strategies to generate buzz before release day. Test your knowledge about one of the most innovative film marketing campaigns that changed how movies are promoted in the digital era!

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• The Blair Witch Project
• The Sixth Sense
• The Matrix
• Fight Club

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