Which company pioneered the 'Cultural Heritage Collection' concept that revolutionized how traditional crafts are marketed globally through direct artisan partnerships?

Innovation in cultural products often requires balancing tradition with modern market demands. Many companies have revolutionized how cultural traditions are experienced, preserved, and shared globally. Test your knowledge about a famous innovation that transformed how people engage with cultural traditions worldwide.

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Novica (in partnership with National Geographic)
Etsy's Global Craft Initiative
Anthropologie's Cultural Preservation Program
IKEA's Traditional Artisan Series