Which celebrity collaboration with a sportswear brand broke records in 2020 by selling out $120 million worth of merchandise in its first year, changing the paradigm for athlete endorsements?

Brand collaborations with celebrities have transformed the retail landscape, creating unprecedented product hype and consumer engagement. These strategic partnerships leverage star power to reach new audiences and create limited-edition products that often sell out within minutes. Test your knowledge about some of the most influential celebrity-brand collaborations that have disrupted traditional retail models and set new standards for marketing in the digital age.

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Dwayne 'The Rock' Johnson with Under Armour (Project Rock)
Travis Scott with Nike (Cactus Jack)
Serena Williams with Puma (Serena Williams Design Crew)
LeBron James with Adidas (King Collection)