Which ancient civilization pioneered the first documented customer loyalty program using clay tablets that functioned similar to modern punch cards?

Before modern loyalty cards and point systems, ancient civilizations developed sophisticated methods to encourage repeat customers and build commercial relationships. These early loyalty initiatives laid the groundwork for today's customer retention strategies, demonstrating that customer loyalty concepts have existed for millennia. Test your knowledge about how ancient merchants kept their customers coming back!

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Mesopotamian merchants (circa 1800 BCE) who gave clay tokens to repeat customers that could be exchanged for extra oil or grain
Ancient Egyptians who offered papyrus loyalty scrolls to noble customers purchasing luxury goods from the same artisan
Roman shopkeepers who distributed ceramic tessera tokens to patricians for discounts on future purchases
Chinese Han Dynasty merchants who recorded customer purchases on bamboo strips, offering rewards after specified spending thresholds