Which company's logo was redesigned in 2011 to incorporate a traditional Māori koru symbol, representing new life and growth in this indigenous New Zealand culture?

Traditional cultural symbols and practices are increasingly being incorporated into modern retail branding strategies. Companies are recognizing the value of cultural authenticity and heritage in connecting with consumers. This trivia question explores how a major brand has successfully integrated traditional cultural elements into their retail identity and marketing approach.

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Air New Zealand
Qantas Airways
New Zealand Tourism Board
Canterbury Clothing