Which groundbreaking loyalty program was first introduced by the Metropolitan Opera in 2006 to attract younger audiences to opera performances?

The performing arts industry has developed innovative ways to keep audiences coming back season after season. From subscription models to special access programs, theaters and performance venues have pioneered loyalty initiatives that balance artistic integrity with business sustainability. Test your knowledge about how the performing arts industry has approached customer loyalty and retention!

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Met Opera Rush - offering $25 same-day tickets to anyone under 40
Met Opera Guild Youth - providing free tickets to students with a paid adult ticket
Met Opera Student Program - discounted season subscriptions for university students
Agnes Varis and Karl Leichtman Rush Tickets - offering $25 orchestra seats available two hours before curtain