Which retail analytics technology was first widely adopted by major performing arts venues around 2015 that revolutionized audience segmentation and personalized marketing?

The performing arts industry has undergone significant technological transformations in recent years. From digital ticketing systems to immersive audience experiences, technology has revolutionized how theaters and performance venues engage with their audiences. This poll tests your knowledge about a groundbreaking retail technology innovation that changed how performing arts venues handle customer data and engagement.

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Beacon technology for tracking audience movement patterns within venues
Virtual reality previews of seating views
RFID-enabled interactive programs
Blockchain-based ticket verification systems