Which marketing campaign led to the creation of the Guinness World Records book, which now holds the record for being the best-selling copyrighted book series of all time?

The Guinness World Records not only documents incredible human achievements but is itself a remarkable brand story. Since its inception in 1955, this iconic publication has evolved from a marketing campaign into a global authority on record-breaking achievements. Test your knowledge about this famous brand's history and its marketing evolution that led it to become one of the most recognized reference books worldwide.

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A dispute at a shooting party about the fastest game bird in Europe
A competition to find the world's strongest man to become the face of Guinness beer
A global contest to identify unusual talents among Guinness beer drinkers
A survey to document the oldest pubs serving Guinness around the world