Which transportation company first introduced the sustainability-focused tagline "Zero Emissions, Zero Compromises" as part of their brand repositioning?

The transportation industry has undergone significant shifts toward sustainability in recent years, with major companies rebranding their messaging to emphasize environmental consciousness. Behind every successful sustainability initiative is a memorable tagline that resonates with environmentally-conscious consumers. This trivia challenges you to identify which transportation company first adopted their now-famous green slogan, marking a pivotal moment in the industry's shift toward eco-friendly messaging and product development.

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