Which streaming service pioneered the 'binge-watching reward system' that gives viewers special content access after completing full seasons of shows?

Movie theaters and streaming platforms have revolutionized their customer loyalty programs to keep viewers engaged in an increasingly competitive entertainment landscape. From exclusive screenings to merchandise discounts, these programs have become crucial for audience retention. Test your knowledge about the innovative loyalty strategies that have shaped viewer engagement in the film and television industry.

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Netflix with its 'Marathon Viewer' program
Amazon Prime with its 'Prime Insider' program
Disney+ with its 'Disney Devotee' system
HBO Max with its 'Max Rewards' initiative