Which streaming platform experienced the highest brand loyalty retention during 2022-2023 based on their original content strategy?

In the competitive landscape of streaming services, brand loyalty has become a critical factor for success in the film and television industry. Major platforms invest billions in original content to retain subscribers and reduce churn rates. This trivia question explores how streaming platforms have developed unique brand identities and fostered customer loyalty through their flagship original content.

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Netflix (with flagship series like 'Stranger Things' and 'Squid Game')
Disney+ (with Marvel/Star Wars franchises and family content)
HBO Max/Max (with prestige dramas like 'Succession' and 'The Last of Us')
Amazon Prime Video (with 'The Lord of the Rings: The Rings of Power' and 'The Boys')