Which retailer first launched a major dedicated Lunar New Year product collection that became an annual tradition and inspired similar lines across the industry?

Traditional cultural practices and celebrations have become significant drivers in retail product development. Global brands are increasingly incorporating cultural elements to connect with diverse consumer bases and honor heritage. This trivia explores how a major retail giant embraced a traditional cultural celebration in a groundbreaking product line that changed industry approaches to cultural marketing.

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Nike, with their 'Year Of' sneaker collections beginning in 2002
Walmart, with their 'Celebration of Traditions' line starting in 2005
Target, with their 'Lunar Celebrations' collection launching in 2000
H&M, with their 'Global Festivities' apparel line introduced in 2003