Which presidential campaign was the first to use targeted demographic data analytics to create personalized digital advertising messages at scale?

Throughout American political history, presidential campaigns have pioneered innovative advertising techniques that later influenced commercial marketing. From early radio broadcasts to sophisticated digital targeting, political advertising has often been at the cutting edge of media technology. This trivia question tests your knowledge about a groundbreaking moment in political advertising that changed how candidates communicate with voters and set standards for future campaigns.

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Barack Obama's 2012 re-election campaign
George W. Bush's 2004 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign