Which wildlife conservation organization pioneered the 'adoption marketplace' e-commerce model, allowing supporters to symbolically adopt endangered animals online with physical merchandise in 1973?

In today's digital marketplace, conservation organizations are leveraging e-commerce in creative ways to fund wildlife protection efforts. Many have developed unique online platforms that not only raise awareness but generate sustainable funding through innovative product offerings. How well do you know the digital conservation marketplace? Test your knowledge about a groundbreaking wildlife e-commerce initiative that changed the fundraising landscape.

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World Wildlife Fund (WWF)
The Nature Conservancy
Wildlife Conservation Society
International Union for Conservation of Nature (IUCN)