Which innovative product development approach did NASA use to generate public engagement prior to the James Webb Space Telescope launch?

NASA's James Webb Space Telescope represents one of the most significant product launches in astronomy history, with its development spanning decades and costing approximately $10 billion. The marketing and public engagement strategy behind this scientific instrument offers fascinating insights into how complex scientific products are presented to both the scientific community and the general public. Test your knowledge about the product development and marketing strategies that made this astronomical marvel a household name!

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They created an interactive web app allowing users to track the telescope's deployment phases in real-time, generating over 8 million unique visitors
They launched a subscription box service containing miniature replicas of space telescopes that consumers could assemble at home
They developed a line of James Webb-branded consumer telescopes with a portion of proceeds funding educational programs
They created an exclusive streaming service dedicated to astronomy documentaries featuring celebrity narrators