Which advertising campaign is credited with transforming a struggling Broadway show into a long-running hit by using innovative digital marketing that targeted non-traditional theater audiences?

The world of performing arts relies heavily on effective advertising to fill seats and create buzz around productions. From Broadway shows to ballet companies, marketing campaigns play a crucial role in audience development. This trivia question tests your knowledge about a groundbreaking advertising campaign that revolutionized ticket sales for a famous theatrical production.

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The "Will It Blend?" campaign for The Book of Mormon
The "Ham4Ham" lottery campaign for Hamilton
The "Defying Gravity" social media challenge for Wicked
The "Memory" flashmob series for Cats' revival