Which Broadway musical pioneered the 'viral marketing' approach in 1996 with a campaign featuring only a pair of mysterious eyes on a black background, with no show title?

Test your knowledge about one of the most iconic marketing campaigns in Broadway history! Theater productions invest millions in promotional strategies to fill seats and create buzz. Behind every theatrical success is often a brilliant marketing campaign that captured the public's imagination and drove ticket sales. This question explores a revolutionary approach that changed how performing arts productions are marketed to audiences.

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The Phantom of the Opera
RENT
CATS
Les Misérables