Which celebrity's beauty brand uniquely positioned itself by focusing primarily on inclusive shade ranges and breaking industry norms, becoming the first to offer 40+ foundation shades as a launch standard?

In today's competitive market, celebrities often leverage their personal brands to create successful product lines. This strategic positioning allows them to target specific consumer segments while capitalizing on their existing fame. How well do you know which celebrities have successfully positioned their brands in unexpected market niches? Test your knowledge of celebrity brand positioning strategies that defied initial expectations but achieved remarkable success!

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Labs)
Selena Gomez (Rare Beauty)