Which Broadway musical pioneered the innovative 'rush ticket' lottery system that transformed theater accessibility and has been widely adopted across the industry?

The performing arts industry has seen revolutionary marketing strategies that transformed how theaters, dance companies, and musical productions connect with audiences. From traditional playbills to digital engagement campaigns, marketing has played a crucial role in filling seats and creating lasting cultural phenomena. Test your knowledge of the groundbreaking marketing strategies that helped certain productions become legendary in the performing arts world!

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Rent
Hamilton
The Phantom of the Opera
Wicked