Which company's redesign of its product packaging in the 1980s resulted in over $1 billion in additional sales within the first year of implementation?

In the competitive world of consumer goods, packaging isn't just about protection—it's a crucial marketing tool that can make or break product success. Some brands have made legendary packaging changes that transformed their market position and significantly boosted sales. This trivia question explores one of the most successful packaging redesigns in business history that created enormous shareholder value. Test your knowledge of this iconic business transformation!

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Coca-Cola's contour bottle redesign
Absolut Vodka's artistic bottle campaign
Frito-Lay's switch to metallized polypropylene bags
Marlboro's flip-top box introduction