Which innovative retail loyalty program was first to allow customers to convert their points directly into wildlife habitat protection donations?

The pet and wildlife product industry is constantly evolving with innovative retail strategies to better serve conservation efforts. Major retailers and wildlife organizations have pioneered new approaches to connect consumers with conservation causes. Test your knowledge about how retail innovations are supporting wildlife conservation efforts around the world.

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REI's Wildlife Stewardship Program
PetSmart's Pawsitive Impact
World Wildlife Fund's Panda Points
Bass Pro Shops' Conservation Credits