Which scientific technology was first utilized in commercial neuromarketing research to measure consumer brain responses to products and advertisements?

Neuromarketing represents the fascinating intersection of neuroscience and consumer psychology, where brain activity analysis helps companies understand consumer decision-making. This scientific approach to marketing has revolutionized how products are developed, tested, and promoted across industries. Test your knowledge about this cutting-edge field that combines scientific methodology with consumer behavior analysis.

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Functional Magnetic Resonance Imaging (fMRI)
Electroencephalography (EEG)
Galvanic Skin Response (GSR) measurement
Positron Emission Tomography (PET)