Which retail giant pioneered the use of 'Geomarketing' in the 1990s by developing a proprietary system that integrated census data with customer purchase patterns to determine optimal store locations?

In the world of retail and product development, geographic data has become a crucial component for decision-making. Companies use sophisticated mapping technologies to analyze consumer behavior, optimize store locations, and create region-specific product strategies. Test your knowledge about how major retailers use geographic information systems (GIS) to gain competitive advantages in the marketplace.

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Walmart
Target
Carrefour
Amazon